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Concept Development and Planning-- Getting Started
Financial Management
Board Governance
Income Generation
Staffing and Structure
Audience Development & Marketing
Facilities
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Identify and Target Your Audience
Guide to Buying Media Advertising
Types of Available Media
Create a Communication Plan
Using the Internet as a Marketing Tool
E-Commerce Seminar Case Studies
Guerilla Marketing
Public Relations
Contacting the Media
Communicating Your Message
Contributing Materials to the Media
Follow up with Reporters
Glossary
Bibliography
Resources