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Linking Business with the Arts
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RenGen: Renaissance Generation — The Rise of the Cultural Consumer and What it Means to Your Business Sponsored by the MetLife Foundation
Keynote:Patricia Martin, recognized expert in cultural marketing and author of RenGen: Renaissance Generation—The Rise of the Cultural Consumer
Moderator: Tony Sarabia, Host of Radio M; Chicago Public Radio, WBEZ FM
Panelists: Kimberly Dixon, VP, Planning at Leo Burnett, USAMarj Halperin, Strategic Communications & Public Affairs Consultant and Political Commentator on WGN-TVFran Johns, Demand Consulting and former SVP Creative Strategist, DDB Worldwide Communications Group
May 29, 2008
5:30 – 5:45 pm Registration
5:45 – 7:00 pm Keynote and Panel
7:00 – 7:30 pm Networking Reception
Alliance Française
810 North Dearborn, Chicago
$25
CLICK HERE TO REGISTER
This
forum is made possible through the generous support of MetLife
Foundation and is a part of the Arts & Business Council of
Americans for the Arts' National Arts Forum Series.
Successful
brands become part of the culture. But what happens when massive
cultural change occurs? Witness the rise of the renaissance
generation—RenGen—a movement created by the convergence of art,
technology, entertainment and business. At its center is a powerful new
player: the cultural consumer. They thrive on information and ideas to
fuel their creativity. They will dictate consumer tastes and drive the
next wave of innovation.
This forum tackles head on the challenges and opportunities this change represents:
- How do I give customers opportunities to express their creativity and contribute to my brand’s story without losing control?
- How do I speak to a broader audience when customers want to be treated as individuals?
- How do I build community when competition is ever more intense?
- How do I forge relationships with diverse audiences in a culture undergoing gale force change?
- What does it take to make my brand mean something at a reasonable cost?
- Who's already doing it right now, and what are the secrets they’ve learned?
Author and cultural analyst Patricia Martin will present insights based on her new book, RenGen: Renaissance Generation--The Rise of the Cultural Consumer and What It Means to Your Business.
In this presentation, Martin delivers rich hands-on advice and in-depth
insights into the psyche of the cultural consumer and how your business
can jump the curve to harness this trend.
Weaving storytelling
with hard-hitting research, Martin traces the fundamental theme that
runs through seemingly unrelated changes in our civilization: that the
past 50 years of American life is not an endless downward spiral—it is
a prelude. It looks a lot like what happens right before a
renaissance. It's time to open your mind and spark new ideas about
ways to position your brand, and to declare marketers full and fair
participants in the burgeoning renaissance that is dawning.
About Patricia Martin: Author,
consultant, and recognized expert in cultural marketing, Patricia
Martin is President of Chicago-based LitLamp Communications Group, the
firm she founded in 1995. The firm serves a variety of clients who need
to forge and manage innovative communications through marketing
alliances. Clients include: Discovery Channel, Art Institute of
Chicago, BankNorth, MCI, New York Philharmonic, Unisys, and Sun
Microsystems. To date, her efforts have helped clients yield over $200
million in new revenues through sponsorship, marketing alliances, and
cross-promotions.
Martin has been featured for her innovative
work in the Chicago Tribune, New York Times, Advertising Age, and Brand
Week Magazine. She also contributes regular commentary for Crain’s
Chicago Business. A popular speaker, Martin lectures at the University
of Chicago and the Lake Forest Graduate School of Management.
  
About the Arts & Business Council Forums
In 2006/7, 20 cities throughout the United States hosted the MetLife Foundation National Arts Forum Series, a program designed to address current and pressing issues affecting arts organizations across the country. The forum series represents the largest collaboration to date between MetLife Foundation and Americans for the Arts. As a part of this program, the Arts & Business Council of Chicago hosted two local forums. The theme for the 2006-2007 series was Arts & Workforce Development.
Past Arts/Business Forums include:
Powering Corporate Performance through Arts-Based Learning: An Evening with Jazz Impact
Part of the MetLife Foundation National Arts Forum Series
Introduction: Harvey Seifter, Director of Creativity Connection, a program of Americans for the Arts
Presentation by Michael Gold, President of Jazz Impact, and the Jazz Impact Ensemble
Performing on the Corporate Stage: How Artistic Training Enhances Professional Performance
Part of the MetLife Foundation National Arts Forum Series
Introduction: Harvey Seifter, Director of Creativity Connection, a program of Americans for the Arts
Featured Speaker: Rob Chambers, President of The Second City Training Centers
Targeting Arts Consumers: How Partnering with the Arts Drives Your Bottom Line
Speaker: Patricia Martin, President, LitLamp Communications Group
Panelists:
Suzanne DeChant, Group Marketing Manager, Starbucks Coffee Company
Philip Santora, Managing Director, Northlight Theatre
Ty Tabing, Executive Director, Chicago Loop Alliance
Assuring Your Future: Reaching and Engaging Individual Donors
Speakers:
Edith Falk, President, Campbell & Company
Dorlisa Martin, Senior Director of Major & Planned Giving, Goodman Theatre
Dorothy Osborn Walton, President, Board of Directors, Chicago Opera Theater
Invest Wisely: The Art of Giving
Speaker: Terry Mazany, President and CEO, Chicago Community Trust
The Arts: A Growth Engine for the 21st Century
Speakers:
William Lilley III, Chairman, iMapData Inc.
John Katz, Partner, Convention, Sports and Leisure, Intl.
Media Support provided by:
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