Events

May
1
Tue
Breakfast Club: Making Money @ The Arts & Business Council of Chicago
May 1 @ 8:30 am – 9:30 am

The Arts & Business Council of Chicago convenes a monthly morning gathering for arts administrators to discuss topics and share ideas relevant to the business of art. Breakfast Club supports leaders and staff of nonprofit arts organizations through informal peer-to-peer sharing, casual facilitated conversation, and information dissemination.

Join us Tuesday, May 1st from 8:30-9:30am.

Topic: Making Money

Say it again for the people in the back. Nonprofits can make money! The nonprofit sector often carries a stigma of unprofitable, but business planning is just as important for nonprofit organizations as it is for any business or corporation. Sustainable nonprofits don’t wait around for the next big grant or angel donor. They create several diverse revenue streams to support the organization’s financial well-being. Join Breakfast Club: Making Money to connect with peers over successes and strategies in creating mission-driven generated revenues.

A cereal bar, tea, and coffee will be provided.

Looking forward to seeing you there!

Price: $5.00

Cancellation Policy:

The Arts & Business Council of Chicago reserves the right to cancel or re-schedule any Breakfast Club for which registrants will receive a full refund.

No refunds are issued for cancellations. No refunds are issued for “no shows.”

Fill out my online form.

May
5
Sat
Board Training: Arts Organization Structures & Board Responsibilities @ The Arts & Business Council of Chicago
May 5 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Topics include:

  • Structures of arts organizations and their boards—staffing, income, and programming models
  • Life cycle of arts organizations, from the founding board to the working board and the governing board
  • Relationship between the board and staff, and challenges posed by staffing and board transitions

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations. For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

May
16
Wed
On BOARD: Spring Meet the Boards @ The Arts & Business Council of Chicago
May 16 @ 5:30 pm – 8:00 pm

Meet the Boards is a networking session for On BOARD candidates and arts organization boards to meet and learn about each other. Attendees discuss the mission and history of the organization, current and upcoming initiatives, and how new board members can contribute to the organization.

Interested organizations must fill out an arts client On BOARD application – the deadline for which is April 13, 2018.

Meet the Boards is by invitation only.

May
21
Mon
Lab: Arts Administration 101 @ The Arts & Business Council of Chicago
May 21 @ 5:30 pm – 7:30 pm

Tony Award-winning Steppenwolf Theatre Company was born from an idea a couple of former high school classmates had to produce a play in a suburban church. Four-time Grammy award-winning ensemble, Eighth Blackbird, have called Chicago home since 1996. With the right foundation in place, the growth potential for Chicago arts organizations just like yours is immense.

In Arts Administration 101, smARTscope Consultant Lisa Tylke will guide emerging arts organizations through two key pillars of stability: understanding the roles and responsibilities of a board of directors and concept development for the artistic and administrative visions of organizations. These pillars are vital for mastering the basics; understanding who you are, what you do, and how you do it.

This Learning Lab is most appropriate for emerging organizations that have:

  • Unpaid or stipend-payed staff and artists
  • A few sources of contributed income
  • Hands-on Boards of Directors that fulfill administrative roles and do minimal fundraising
  • Average budgets of $0 – $100,000
  • A strong desire to grow and develop!

Price: $65

Fill out my online form.

Jun
9
Sat
Board Training: Legal & Fiduciary Responsibilities; Non-governing Boards @ The Arts & Business Council of Chicago
Jun 9 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Speakers:

  • Michael Clark, Partner, Sidley Austin LLP

Learning objectives include:

  • Non-governing boards and committees
  • Laws governing nonprofit boards of directors
  • Bylaws
  • The role of the director: responsibilities & restrictions
  • Role of the lawyer on the board
  • Fiduciary duties
  • Conflict of interest
  • Directors & Officers insurance
  • Contracts
  • Strategic Planning

Price: $150

For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Jul
14
Sat
Board Training: Fundraising Landscape @ The Arts & Business Council of Chicago
Jul 14 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

SpeakerCharles Katzenmeyer, VP Institutional Advancement, The Field Museum

Learning objectives include:

  • Funding landscape for nonprofit arts organizations and sector-wide trends in giving
  • Defining sources of philanthropic support
  • The role board members play in securing funds
  • How to structure the “ask”
  • Creating a donor cultivation calendar
  • Identifying ways to get the “get”

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations. For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Jul
25
Wed
It’s Not All About the Give/Get: A New Model for Assessing Board Contribution
Jul 25 @ 5:30 pm – 7:30 pm

A superb board member brings a wealth of time, treasure, and talent to an organization. So why do we continue to evaluate and prospect board members strictly on financial capacity? If a board of directors is to reflect the community it serves, the sector must consider more equitable models of assessment.

Arts & Business Council of Chicago Executive Director Kristin Larsen will present her innovative, point-based, assessment model for boards of directors. Larsen – with A&BC Board Governance Chair and COO of HBR Consulting, Evan Trent – will guide you through using game theory and a points-based evaluation system to reduce anxiety around giving capacities and create an equitable board of directors that is welcoming to marginalized groups.

In practice, Larsen has seen this fresh accountability system increase committee participation, mobilize current board members to prospect new members and donors, and ignite a sense of self-governance that reduces stress and time for the Executive Director. You’ll leave this lab with an action plan to define the entire scope of what your board of directors can bring to the organization and design your own point-based assessment model that’s not all about the give/get.

 

Fill out my online form.

Aug
3
Fri
Summer Orientation – Business Volunteers for the Arts (BVA) @ The Arts & Business Council of Chicago
Aug 3 @ 2:00 pm – 5:00 pm

BVA Orientation – August 2018

New business volunteers must attend a BVA Orientation before starting on a project. We offer the BVA Orientation four times a year— winter, spring, summer and fall on Friday afternoons from 2:00 – 5:00 pm in downtown Chicago.

The Summer application deadline is July 21. Apply here.

For more information about the BVA program, click here.

Aug
4
Sat
Board Training: Nonprofit Finances, Budgeting, & Tax Issues @ WeWork River North, 5th Floor
Aug 4 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Speaker: Megan Angle, CPA, Porte Brown LLC; A&BC Core Instructor

Learning objectives include:

  • Financial oversight and safeguarding of assets and nonprofit status
  • Policies: conflict of interest, whistleblower, document retention & destruction, executive compensation, etc.
  • Understanding nonprofit financial statements
  • Taxes including payroll and UBIT
  • Filing with the IRS and other government entities
  • What occurs during an audit and when you need one
  • Managing cash flow

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations.

For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Sep
15
Sat
Board Training: Arts Organization Structures & Board Responsibilities @ The Arts & Business Council of Chicago
Sep 15 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Presenter: Kristin Larsen, Executive Director, Arts & Business Council of Chicago

Panelists:

  • Seth Boustead, Executive Director, Access Contemporary Music
  • Erica Hawkinson, Marketing & Operations Director, Green Star Movement
  • Marilyn He, Board Member, Access Contemporary Music; On BOARD Alum
  • Ben van Loon, Board Member, High Concept Labs; On BOARD Alum

Topics include:

  • Structures of arts organizations and their boards—staffing, income, and programming models
  • Life cycle of arts organizations, from the founding board to the working board and the governing board
  • Relationship between the board and staff, and challenges posed by staffing and board transitions

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations. For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Sep
26
Wed
On BOARD: Fall Meet the Boards
Sep 26 @ 5:30 pm – 8:00 pm

Meet the Boards is a networking session for On BOARD candidates and arts organization boards to meet and learn about each other. Attendees discuss the mission and history of the organization, current and upcoming initiatives, and how new board members can contribute to the organization.

Interested organizations must fill out an arts client On BOARD application – the deadline for which is August 17, 2018.

Meet the Boards is by invitation only.

Oct
13
Sat
Board Training: Legal & Fiduciary Responsibilities; Non-governing Boards @ The Arts & Business Council of Chicago
Oct 13 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Learning objectives include:

  • Non-governing boards and committees
  • Laws governing nonprofit boards of directors
  • Bylaws
  • The role of the director: responsibilities & restrictions
  • Role of the lawyer on the board
  • Fiduciary duties
  • Conflict of interest
  • Directors & Officers insurance
  • Contracts
  • Strategic Planning

Price: $150

For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Oct
15
Mon
Lab: Making the Ask @ WeWork Kinzie
Oct 15 @ 6:00 pm – 8:00 pm

Leaders in non-profit organizations – board members, executive directors and everyone else – should be comfortable asking for money.  But, too few of them are actively doing it.

In this fast-paced, interactive session, fundraising veterans Christopher Jabin and Charles Katzenmeyer will offer a practical framework for identifying and cultivating prospective donors, engaging them in the work of your organization, getting the meeting, and finally, making the ask.

Participants in this Learning Lab will understand how to:

  • Identify prospective donors for a non-profit organization
  • Build cultivation efforts that help move distant prospects toward being top prospects
  • Request and structure a solicitation meeting
  • Make the ask and answer potential objections
  • Close a gift and begin donor stewardship

 

Fill out my online form.

 

Oct
19
Fri
Fall Orientation – Business Volunteers for the Arts (BVA) @ The Arts & Business Council of Chicago
Oct 19 @ 2:00 pm – 5:00 pm

BVA Orientation – October 2018

New business volunteers must attend a BVA Orientation before starting on a project. We offer the BVA Orientation four times a year— winter, spring, summer and fall on Friday afternoons from 2:00 – 5:00 pm in downtown Chicago.

The Fall application deadline is September 29. Apply here.

For more information about the BVA program, click here.

Nov
3
Sat
Board Training: Nonprofit Finances, Budgeting, & Tax Issues @ The Arts & Business Council of Chicago
Nov 3 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Speaker: Megan Angle, CPA, Porte Brown LLC; A&BC Core Instructor

Learning objectives include:

  • Financial oversight and safeguarding of assets and nonprofit status
  • Policies: conflict of interest, whistleblower, document retention & destruction, executive compensation, etc.
  • Understanding nonprofit financial statements
  • Taxes including payroll and UBIT
  • Filing with the IRS and other government entities
  • What occurs during an audit and when you need one
  • Managing cash flow

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations.

For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Dec
1
Sat
Board Training: Fundraising Landscape @ The Arts & Business Council of Chicago
Dec 1 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

SpeakerCharles Katzenmeyer, VP Institutional Advancement, The Field Museum

Learning objectives include:

  • Funding landscape for nonprofit arts organizations and sector-wide trends in giving
  • Defining sources of philanthropic support
  • The role board members play in securing funds
  • How to structure the “ask”
  • Creating a donor cultivation calendar
  • Identifying ways to get the “get”

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations. For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Jan
25
Fri
Winter Orientation — Business Volunteers for the Arts (BVA) @ The Arts & Business Council of Chicago
Jan 25 @ 2:00 pm – 5:00 pm

BVA Orientation – January 2019

New business volunteers must attend a BVA Orientation before starting on a project. We offer the BVA Orientation four times a year— winter, spring, summer and fall on Friday afternoons from 2:00 – 5:00 pm in downtown Chicago.

The Winter application deadline is January 11. Apply here.

For more information about the BVA program, click here.

Feb
2
Sat
Board Training: Arts Organization Structures & Board Responsibilities @ The Arts & Business Council of Chicago
Feb 2 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Presenter: Kristin Larsen, Executive Director, Arts & Business Council of Chicago

Topics include:

  • Structures of arts organizations and their boards—staffing, income, and programming models
  • Life cycle of arts organizations, from the founding board to the working board and the governing board
  • Relationship between the board and staff, and challenges posed by staffing and board transitions

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations. For details on registering for this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

Feb
20
Wed
Lab: Building the Nonprofit Business Plan @ WeWork Grant Park
Feb 20 @ 6:00 pm – 8:00 pm

Nonprofit organizations are born from creative ideas and passions for social good. To execute your mission and create real impact, you need to have a business plan. A business plan is your guide to defining your organization’s identity, developing solutions to your problems, and setting and measuring goals. You don’t need an MBA to run a successful organization, but you do need a plan to manage finances, be accountable to your vision, organize your team, and generate revenue and control expenditures to keep your ideas and passions alive. “Building the Nonprofit Business Plan” will help you do just that!

Instructor: Irv Michaels, Founder – Michaels Consulting, Ltd.
Click here to read Irv’s bio.

Learning objectives include:

  • Define your identity in the marketplace and your “problem worth solving”
  • Gain a clear understanding of your product / service and its relevance in the market
  • Explore financial aspects of the plan: developing generated revenues and necessary expenses
  • Learn the importance of setting goals, measuring results and responding to inevitable changes
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Presenter Bio:

Irv Michaels majored in accounting at college where his interest in the arts grew. His first job post-college was at Chess Records, where he worked as an administrator and nascent record producer. This led him to the intersection of traditional and creative businesses. He practiced at a local CPA firm, attaining senior partner status, serving entrepreneurial businesses. He 1986, Irv founded Michaels Consulting, Ltd., providing financial, business development, technology and human resources advice to graphic design firms, architecture firms and other creative organizations. The firm’s focus is to help creative businesses thrive.

Certifications: C.P.A.; Strategic LivePlan (business planning application) Expert Advisor; QuickBooks ProAdvisor; TSheets Pro Certified

Memberships: American Institute of Certified Public Accountants; Illinois CPA Society; Chicago Creative Coalition; Art Institute of Chicago; Business Solutions Network

 

 

Mar
2
Sat
Board Training: Legal & Fiduciary Responsibilities; Non-governing Boards @ The Arts & Business Council of Chicago
Mar 2 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Learning objectives include:

  • Non-governing boards and committees
  • Laws governing nonprofit boards of directors
  • Bylaws
  • The role of the director: responsibilities & restrictions
  • Role of the lawyer on the board
  • Fiduciary duties
  • Conflict of interest
  • Directors & Officers insurance
  • Contracts
  • Strategic Planning

Price: $150

For questions about this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

[wufoo username=”artsbizchicago” formhash=”rfjm3wa0c2ivdp” autoresize=”true” height=”2351″ header=”show” ssl=”true”]

Mar
23
Sat
Board Training: Fundraising Landscape @ Arts & Business Council of Chicago
Mar 23 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Speaker: Charles Katzenmeyer, VP Institutional Advancement, The Field Museum

Learning objectives include:

  • Funding landscape for nonprofit arts organizations and sector-wide trends in giving
  • The role board members play in securing funds
  • How to structure the “ask”
  • Creating a donor cultivation calendar

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations.

For questions about this training, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

 

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Apr
2
Tue
Lab: QuickBooks Online @ WeWork State Street
Apr 2 @ 9:00 am – Apr 3 @ 12:00 pm

Tuesday, April 2 from 9:00am – 12:00pm
Wednesday, April 3 from 9:00am – 12:00pm

QuickBooks Online gives you many ways to improve your accounting efficiency and choose the processes and reports that are most important to your nonprofit organization. This hands-on Learning Lab will show you tips and shortcuts that’ll help you cut down on time spent working, while maximizing the accuracy of your accounting.

You’ll learn:

  • Overall settings and structure
  • User access
  • Memorized and automated transactions
  • Banking downloads and account reconciliations
  • Clients vs. vendors
  • Detail vs. summary transactions
  • Payroll setup, timesheets, and processing
  • Importing options to reduce data entry (i.e. from third-party payroll, PayPal, etc.)
  • Exporting data
  • Financial reports and notes
  • Audit preparation and attachments

And more! This Learning Lab is limited to 10 people. Registration will close once capacity is reached. Attendees must be available for both sessions.

Instructor: Yvonne Afable
Managing Partner, Accounting
Afable Consulting

Click here to read Yvonne’s bio.

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Presenter Bio:

Yvonne P. Afable is the Managing Partner of Accounting Services for Afable Consulting LLC, a firm providing accounting and technology support to not-for-profit organizations and small businesses. She earned her Bachelor’s degrees in Accounting & Finance from DePaul University and is a Certified Management Accountant. After starting her career in public accounting, she decided to focus on the nonprofit industry and joined the management staff of American College of Surgeons and Rotary International.

For the past 18 years, she’s been consulting with nonprofit organizations and small businesses, helping them understand and tell their financial story. Using Intuit/QuickBooks and Sage products, she and her team offer services to meet each client’s needs: accounting system set-up and training, bookkeeping services including payroll processing, audit preparation, financial reporting and analysis, and documentation of fiscal policies and procedures.

Yvonne serves as Treasurer on the board of Kartemquin Educational Films and teaches the Financial Management course at the School of Art Institute and Zumba at LA Fitness, South Loop. She resides in Chicago, with her partner, Jose-Albin D. Afable. They have three children (Nicole, Gabrielle, and Justin) and two dogs (Kona and Kai).

Apr
13
Sat
Board Training: Nonprofit Finances, Budgeting, & Tax Issues @ Arts & Business Council of Chicago
Apr 13 @ 9:00 am – 1:00 pm

BOARD MEMBER TRAINING

Speaker: Megan Angle, CPA & Manager, Porte Brown LLC

Learning objectives include:

  • Financial oversight and safeguarding of assets and nonprofit status
  • Policies: conflict of interest, whistleblower, document retention & destruction, executive compensation, etc.
  • Understanding nonprofit financial statements
  • Taxes including payroll and UBIT
  • Filing with the IRS and other government entities
  • What occurs during an audit and when you need one
  • Managing cash flow

Price: $150

Advance registration is required as space is limited. We will not accept walk-up registrations.

For more information, or accessibility accommodations, please contact Noemi Garcia at ngarcia@artsbiz-chicago.org.

 

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Apr
20
Sat
Business Volunteers for the Arts: Spring Orientation @ Teamwork Englewood
Apr 20 @ 9:30 am – 12:30 pm

Business Volunteers for the Arts® (BVA) connects skilled professionals with arts and cultural organizations in need of management assistance. Are you ready to join our pro bono consulting program and lend your professional abilities? Apply in time for our next volunteer orientation!

Orientations are offered in the winter, spring, summer and fall. Individuals wishing to join must submit a volunteer application, and participate in an introductory interview, prior to an orientation.

Application Deadline: Friday, April 12. Apply here.

For more information on the BVA program, click here.

May
15
Wed
Lab: Budgets and Boards @ WeWork State Street
May 15 @ 6:00 pm – 8:00 pm

What function does the annual budget play in your organization? What decisions should a board make in setting or approving an annual budget? Although budgeting is a central duty for many boards, the answers to these questions can vary between organizations and different perspectives can lead to confusion and conflict. This Learning Lab will explore several frameworks for organizational budgeting and practices that can make the budget a more useful tool for planning and accountability throughout the year. This will include the processes of creating, approving, monitoring, and amending a budget.

Who should attend:

  • Executive Directors & Finance Staff
  • Board Members & Finance Committee Members

What you’ll learn:

  • How board and staff can create, approve, monitor, and amend a budget;
  • How your budget can be used as a tool for planning, reporting, control, and accountability; and
  • Who among board and staff hold responsibility for these functions.

Instructor: Corrigan Nadon-Nichols / Corrigan Consulting

Click here to read Corrigan’s bio.

For more information, and accessibility accommodations, email Braden Cleary at bcleary@artsbiz-chicago.org or call 312.372.1876 x 105.

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Presenter Bio:

Corrigan helps people create healthy organizations where they can achieve their shared goals. He has assisted dozens of groups through initial formation, start-up, growth, and recovery phases. He provides training and consulting for boards to improve financial, management, and governance systems that suit the unique context and goals of each organization.

Jul
24
Wed
Learning Lab: It’s Not All About the Give/Get @ WeWork Monroe Street
Jul 24 @ 6:00 pm – 8:00 pm

 A superb board member brings a combination of time, treasure, and talent to an organization. So why do we continue to evaluate and prospect board members strictly on financial capacity? If a board of directors is to reflect the community it serves, the sector must consider more equitable models of assessment.

By considering the entire scope of what an organization’s board of directors contributes in a year, organizations can ignite a sense of self-governance that increases committee participation and reduces stress on the Executive Director – all while meeting or exceeding board contribution goals.

In this workshop, you will learn:

  • To streamline your board of directors’ roles and responsibilities in the organization’s annual work plan;
  • To reduce board anxiety around giving capacities and prospecting new donors in their networks;
  • To create a framework for an equitable board of directors that is welcoming to marginalized groups (socioeconomic, gender identity, race, accessibility, etc.); and
  • To design a points-based assessment model that’s not all about the give / get

Presenters: Kristin Larsen / Arts & Business Council of Chicago
Joel Farran / Arts & Business Council of Chicago

Click here to meet the presenters.

For more information, and accessibility accommodations, email Braden Cleary at bcleary@artsbiz-chicago.org or call 312.372.1876 x 105.

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Meet the Presenters:

Kristin Larsen rejoined the Arts & Business Council of Chicago in 2017 after serving as Director of Programs in the early aughts. Prior to returning to A&BC, Kristin was Executive Director of Stage 773 (2013-2017), a performance venue in Lakeview and  Executive Director of Remy Bumppo Theater Company from 2002 to 2012. From 1995 to 2000 Kristin was a business representative with Actors’ Equity Association after many years of being an Equity Stage Manager. Kristin has her BFA in production management from The Theatre School, DePaul University and her MA in facilitating organizational effectiveness in the arts from DePaul University’s School for New Learning. Kristin serves on Americans for the Arts Private Sector Council, The Actors Fund Central Region Advisory Council, Pivot Arts Advisory Council and volunteers with DePaul’s Alumni Sharing Knowledge program and the Joseph Jefferson Awards Committee. Kristin is an active member of the Unitarian Church of Evanston.

Joel Farran is the Chair of the Board of the Arts and Business Council of Chicago. Farran is the former Chief Brand Officer of Health Care Service Corporation.

Jul
27
Sat
Business Volunteers for the Arts: Summer Orientation @ Chicago Public Library – Little Village Branch
Jul 27 @ 9:30 am – 1:30 pm

Business Volunteers for the Arts® (BVA) connects skilled professionals with arts and cultural organizations in need of management assistance. Are you ready to join our pro bono consulting program and lend your professional abilities? Apply in time for our next volunteer orientation!

Orientations are offered in the winter, spring, summer and fall. Individuals wishing to join must submit a volunteer application, and participate in an introductory interview, prior to an orientation.

Application Deadline: Sunday, July 7. Apply here.

For more information on the BVA program, click here.

Aug
21
Wed
Lab: What Is Public Relations and Why is It Important? @ WeWork State Street
Aug 21 @ 6:00 pm – 8:00 pm

Photo: Dawn R. Stephens

What is public relations? There are many different responses to this question, but arts and culture leaders should be most concerned with managing their organizations’ public image and reputation.

Whether you are connecting with media outlets, community members, or target audiences, a strong public relations plan can help increase your name recognition. By strategically communicating your mission your organization can build audiences and generate revenue like never before.

In this workshop, you will learn to:

  • Define public relations and understand how it affects your business;
  • Increase your brand recognition by using low cost (and no cost!) public relations tools;
  • Implement strategies to develop target audiences for your organization; and
  • Create credibility by managing your image and reputation.

Presenter: Vanessa Abron / Agency Abron Public Relations

Click here to read Vanessa’s bio. 

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Meet the Presenter:

Vanessa Abron is a public relations professional with expertise in securing positive media coverage for brands in national and local media outlets such as Good Morning America, Extra, The Insider, The Huffington Post, The Breakfast Club, the Associated Press, and ABC News to name a few.  Some of her past client work includes, but aren’t limited to, Aflac, Illinois Lottery, Chicago 2016, Pringles, Adidas, Salesforce.com, ComEd, American Optometric Association, Mercedes-Benz, Nike, Interscope Records, Def Jam Recording, Virgin Records and Reebok.  Vanessa’s experience represents a broad range of public relations initiatives in a variety of industries, making her a valuable asset to any campaign. She accredits her success on her passion for continuously building positive relationships with a broad spectrum of individuals combined with her steadfast commitment to ensuring that the media, community and the client all receive mutually beneficial rewards from any project.