Events

Jul
22
Wed
Learning Lab: Marketing Your Mission in a Post-Pandemic World @ Webinar
Jul 22 @ 11:30 am – 1:00 pm

Arts and cultural programming has drastically changed due to COVID-19 – maybe for good. As organizations rethink and reinvent their services and programs to respond to emerging challenges, they will need to move from project-based marketing to holistic, brand-driven “institutional marketing.” Strong missions and brands will help organizations engage audiences, maintain loyal donors, and recruit effective board members. By transforming the challenges of the pandemic into creative opportunities, organizations can find new strategies to meet their audiences where they are and emerge as arts leaders in an increasingly competitive landscape.

In this session we will discuss:

  • Definitions of project-based marketing and institutional marketing – and their challenges and benefits;
  • The mechanics of a clear and compelling mission;
  • Communicating a cohesive brand that represents your new and adapted program models;
  • And strategies for staying relevant and present.

Presenter: Ben van Loon / Communications Director / AFIRE

Registration: $25

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Sep
16
Wed
Learning Lab: Crafting a Thoughtful Fundraising Approach During COVID-19 @ Webinar
Sep 16 @ 11:30 am – 1:00 pm

Everyone can fundraise – even you! Although our environments have been reshaped by the global COVID-19 pandemic and the important calls for social justice by the Black Lives Matter movement, arts and cultural organizations can still find success by developing thoughtful strategies with donor cultivation at top of mind. Whether it’s a full annual plan or a shorter-term initiative, the current moment has taught the nonprofit sector that we must be ready to meet future challenges. Building clear fundraising plans with well-timed tactics can help us do just that.

In this session we will discuss:

  • An analysis of the current fundraising landscape for arts, cultural, and creative nonprofit organizations;
  • What you need to know to develop a successful fundraising strategy;
  • A deeper dive into important fund development tactics like matching gifts and targeted email campaigns;
  • And the fundraising steps your organization can take to thrive during COVID-19

Presenters: Christine Grodecki / Consultant / CCS Fundraising
                        Laura Aikens / Senior Vice President / CCS Fundraising

Registration: $25

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Nov
18
Wed
Learning Lab: Partnering for Impact During Uncertain Times @ Webinar
Nov 18 @ 11:30 am – 1:00 pm

During times of great uncertainty, it’s natural for nonprofits to seek out efficiencies – particularly in the form of organizational partnerships. In this Learning Lab, we will explore two types of nonprofit partnerships; the Collective Impact Model and shared staffing collaborations. Whether you are looking to increase your demonstrated impact by aligning your evaluation metrics with like-mission organizations or offload administrative tasks from your program staff, the practices in this Learning Lab will help you build capacity and productivity with organizations with a common agenda.

In this session we will discuss:

  • Five conditions for success in building nonprofit partnerships for collaborative impact
  • Practical steps you can take to select an appropriate partner for your mission and needs during times of uncertainty
  • A case study of ArtCore – a nonprofit shared staffing collaboration
  • How shared staffing and back office support can promote cost savings and less “job suck” for organizations
  • Partnerships as a reliable way to continue critical work during the COVID-19 pandemic

Presenters: Kaitlyn Childs / Ph.D. Candidate / Network for Nonprofit and Social Impact at Northwestern University
                       Ivonne Romo / Director of Finance and Operations / ArtCore

Registration: $25

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Dec
7
Mon
Learning Lab: It’s Not All About the Give/Get @ Webinar
Dec 7 @ 6:00 pm – 7:30 pm

A superb board member brings a combination of time, treasure, and talent to an organization. So why do we continue to evaluate and prospect board members strictly on financial capacity? If a board of directors is to reflect the community it serves, the sector must consider more equitable models of assessment.

By recognizing the entire scope of what an organization’s board of directors contributes in a year, organizations can ignite a sense of self-governance that increases committee participation and reduces stress on the Executive Director – all while meeting or exceeding board contribution goals.

In this session we will discuss:

  • Streamlining your board of directors’ roles and responsibilities in the organization’s annual work plan
  • Reducing board anxiety around giving capacities and prospecting new donors in their networks
  • Creating a framework for an equitable board of directors that is welcoming to marginalized groups (socioeconomic, gender identity, race, accessibility, etc.)
  • Designing a points-based assessment model that’s not all about the give / get

Presenters: Kristin Larsen / Executive Director / Arts & Business Council of Chicago

Registration: $25

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