Events

Jul
22
Wed
Learning Lab: Marketing Your Mission in a Post-Pandemic World @ Webinar
Jul 22 @ 11:30 am – 1:00 pm

Arts and cultural programming has drastically changed due to COVID-19 – maybe for good. As organizations rethink and reinvent their services and programs to respond to emerging challenges, they will need to move from project-based marketing to holistic, brand-driven “institutional marketing.” Strong missions and brands will help organizations engage audiences, maintain loyal donors, and recruit effective board members. By transforming the challenges of the pandemic into creative opportunities, organizations can find new strategies to meet their audiences where they are and emerge as arts leaders in an increasingly competitive landscape.

In this session we will discuss:

  • Definitions of project-based marketing and institutional marketing – and their challenges and benefits;
  • The mechanics of a clear and compelling mission;
  • Communicating a cohesive brand that represents your new and adapted program models;
  • And strategies for staying relevant and present.

Presenter: Ben van Loon / Communications Director / AFIRE

Registration: $25

Fill out my online form.

Sep
16
Wed
Learning Lab: Crafting a Thoughtful Fundraising Approach During COVID-19 @ Webinar
Sep 16 @ 11:30 am – 1:00 pm

Everyone can fundraise – even you! Although our environments have been reshaped by the global COVID-19 pandemic and the important calls for social justice by the Black Lives Matter movement, arts and cultural organizations can still find success by developing thoughtful strategies with donor cultivation at top of mind. Whether it’s a full annual plan or a shorter-term initiative, the current moment has taught the nonprofit sector that we must be ready to meet future challenges. Building clear fundraising plans with well-timed tactics can help us do just that.

In this session we will discuss:

  • An analysis of the current fundraising landscape for arts, cultural, and creative nonprofit organizations;
  • What you need to know to develop a successful fundraising strategy;
  • A deeper dive into important fund development tactics like matching gifts and targeted email campaigns;
  • And the fundraising steps your organization can take to thrive during COVID-19

Presenters: Christine Grodecki / Consultant / CCS Fundraising
                        Laura Aikens / Senior Vice President / CCS Fundraising

Registration: $25

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Nov
18
Wed
Learning Lab: Partnering for Impact During Uncertain Times @ Webinar
Nov 18 @ 11:30 am – 1:00 pm

During times of great uncertainty, it’s natural for nonprofits to seek out efficiencies – particularly in the form of organizational partnerships. In this Learning Lab, we will explore two types of nonprofit partnerships; the Collective Impact Model and shared staffing collaborations. Whether you are looking to increase your demonstrated impact by aligning your evaluation metrics with like-mission organizations or offload administrative tasks from your program staff, the practices in this Learning Lab will help you build capacity and productivity with organizations with a common agenda.

In this session we will discuss:

  • Five conditions for success in building nonprofit partnerships for collaborative impact
  • Practical steps you can take to select an appropriate partner for your mission and needs during times of uncertainty
  • A case study of ArtCore – a nonprofit shared staffing collaboration
  • How shared staffing and back office support can promote cost savings and less “job suck” for organizations
  • Partnerships as a reliable way to continue critical work during the COVID-19 pandemic

Presenters: Kaitlyn Childs / Ph.D. Candidate / Network for Nonprofit and Social Impact at Northwestern University
                       Ivonne Romo / Director of Finance and Operations / ArtCore

Registration: $25

Fill out my online form.

Dec
7
Mon
Learning Lab: It’s Not All About the Give/Get @ Webinar
Dec 7 @ 6:00 pm – 7:30 pm

A superb board member brings a combination of time, treasure, and talent to an organization. So why do we continue to evaluate and prospect board members strictly on financial capacity? If a board of directors is to reflect the community it serves, the sector must consider more equitable models of assessment.

By recognizing the entire scope of what an organization’s board of directors contributes in a year, organizations can ignite a sense of self-governance that increases committee participation and reduces stress on the Executive Director – all while meeting or exceeding board contribution goals.

In this session we will discuss:

  • Streamlining your board of directors’ roles and responsibilities in the organization’s annual work plan
  • Reducing board anxiety around giving capacities and prospecting new donors in their networks
  • Creating a framework for an equitable board of directors that is welcoming to marginalized groups (socioeconomic, gender identity, race, accessibility, etc.)
  • Designing a points-based assessment model that’s not all about the give / get

Presenters: Kristin Larsen / Executive Director / Arts & Business Council of Chicago

Registration: $25

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Mar
8
Mon
Ask CI Anything @ Webinar
Mar 8 @ 3:00 pm – 4:00 pm

What is the real impact of the pandemic on arts marketers? Erik Gensler, president and founder of Capacity Interactive, and CI team members will lead an interactive group discussion with Arts & Business Council of Chicago, See Chicago Dance, and The Chicago Cultural Alliance.

Date: March 8, 2021

Time: 3:00 P.M. – 4:00 P.M. CST

About: You’ll dive into key takeaways from the Arts Industry Data Analysis: Pandemic Response and have an opportunity to ask the Capacity Interactive experts all of your digital marketing and research-related questions.

REGISTER NOW

What is the Arts Industry Data Analysis: Pandemic Response?

This livestream, aired on 2/25, explores evolutions within the broader digital and media landscape and the impact on the arts. You’ll also learn about research and frameworks help you build stronger and healthier teams. Watch the full recording here.

Mar
31
Wed
Learning Lab: Marketing Your Mission for the New Normal @ Webinar
Mar 31 @ 11:30 am – 1:00 pm

More than a year after the pandemic was declared, arts and cultural programming has been drastically changed. And as the worst of the crisis is now (hopefully) in the rear-view mirror, arts organizations have the opportunity to re-emerge into the world and even help define the “new normal.” To do this, organizations will need to move from project-based marketing to holistic, brand-driven institutional marketing, focused on concrete values and meeting audiences where they are right now. As various sectors of the economy come back online into 2021 and beyond, what are the marketing, branding, and other strategic tools organizations need to thrive as leaders—and healers—in a challenging competitive landscape?

In this session we will discuss:

  • Definitions of project-based marketing and institutional marketing, including challenges and benefits
  • The mechanics of a clear and compelling mission
  • Articulating the values that define your vision and speak to your audiences
  • Strategies for creative relevance in the post-pandemic world

Presenter: Ben van Loon / Communications Director / AFIRE

Registration: $35

Fill out my online form.

May
26
Wed
Learning Lab: Back to Budgeting Basics @ Webinar
May 26 @ 11:30 am – 1:00 pm

Simply put, a budget is a document that reflects the priorities of an organization. 2020 saw major shifts in organizational priorities, which means we need to get back to the basics of budgeting. In this Learning Lab, we will dive into the importance of approaching the budgeting process with new assumptions rather than relying on the old form. As many of us will hang on to virtual programs, accessible pricing models, adapted staff structures, and remote work in the future, it is important to use our budgets to help us achieve our missions through the lens of finance.

In this session we will discuss:

  • Diagramming your programs to better understand who they benefit, what they do, and how much they cost
  • Building a budget model that supports your new assumptions about programs, funding sources, and overhead
  • Budget scenario planning to help you think about scale you can support in the future
  • Connecting your program evaluation to your budget with key performance indicators

Presenter: Corrigan Nadon-Nichols, CMA / Corrigan Consulting Services

Registration: $35

Jul
14
Wed
Learning Lab: Media Power & Equity – Using Digital Storytelling to Support Your Mission @ Webinar
Jul 14 @ 11:30 am – 1:00 pm

Throughout 2020, about 72% of  U.S. arts and cultural organizations indicated that they would be transitioning some or all of their programming online. As arts organizations continue to increase our online and digital presence, it’s important that digital content has a strong, equitable understanding of how stories are shaped. This participatory workshop focuses on effectively utilizing film, media, and art to implement better digital programming and outreach. We’ll discuss how storytelling frameworks and media literacy are important guides in understanding institutional systems of oppression and current social justice issues. Participants will learn practical tools and best practices in the communication strategies that best serve their organization and their communities.

In this Learning Lab we will discuss:

  • Understanding film, media, and art as necessary branding tools in the digital age
  • Developing your media literacy within the context of systemic power, oppression, and privilege
  • Moving from micro to macro: how to utilize storytelling to better understand your organization within the context of emerging issues in the non-profit field
  • Implementing digital programming, outreach, and for your unique constituency and funders
  • Storytelling Frameworks 101: logistics, best practices, & common themes

Presenters: Caullen Hudson / Founder & Executive Director / SoapBox Productions and Organizing
David A. Moran / Multimedia Director / SoapBox Productions and Organizing

Registration: $35

Nov
10
Wed
Learning Lab: Generating Revenue by Creating Operational Efficiencies @ Webinar
Nov 10 @ 11:30 am – 1:00 pm

With limited ability to generate NEW revenue, can you find a greater margin of profit by creating operational efficiencies?

Join us for this participatory workshop focusing on creative and innovative solutions for your business or organization to generate more earned revenue by maximizing operational efficiencies.

Topics Include:

  • Conducting an operational audit – assessing income and expense to ensure sustainability and growth
  • The role of values and organization culture in operational efficiency
  • Service areas that can be outsourced or shared to minimize expenses
  • Building Consensus and Change Management

Even before the pandemic, organizations struggled with maximizing operational efficiencies. The economic setbacks from COVID-19 including restrictions on gatherings, changes in consumer behavior (voluntary or otherwise), and severe unemployment have taken a devastating toll on our sector- further impacting earned revenue which has now made it even more imperative to revisit operations efficiencies for organizations.

Presenter: Rashmi Narsana- Founder & CEO of CGT Strategy. Rashmi is an A&BC smARTscope consultant and has 18 years of nonprofit experience in management and leadership roles. She leads capacity building strategy projects that help organizations create well-developed plans to achieve their goals through a research-informed and data-based process. Rashmi also serves as adjunct faculty at the University of Vermont, where she teaches Nonprofit Management, and Fundraising and Development.