100 S. State Street
As a nonprofit marketer, you collect all kinds of data: customer demographics, website analytics, donor leads, and more. But is it organized? Is it segmented?
Data collection can be incredibly powerful if you know how to use the information.
Join the Arts & Business Council of Chicago for a two-part session on data-driven marketing.
- In Part 1: Collecting and Presenting Audience Data, you’ll learn about building surveys, collecting data, and using data.
- In Part 2: Maximizing Your Campaigns, you’ll learn methods of tracking your audiences and strengthening your campaigns through testing.
Peapod Insights and Marketing Analytics Analyst Marilyn He brings practical skill-building in Google Analytics, Google Forms, and Excel to this Learning Lab. You’ll apply this knowledge to real-world case studies and learn to collect good data that maximizes your marketing performance.