Throughout 2020, about 72% of U.S. arts and cultural organizations indicated that they would be transitioning some or all of their programming online. As arts organizations continue to increase our online and digital presence, it’s important that digital content has a strong, equitable understanding of how stories are shaped. This participatory workshop focuses on effectively utilizing film, media, and art to implement better digital programming and outreach. We’ll discuss how storytelling frameworks and media literacy are important guides in understanding institutional systems of oppression and current social justice issues. Participants will learn practical tools and best practices in the communication strategies that best serve their organization and their communities.
In this Learning Lab we will discuss:
- Understanding film, media, and art as necessary branding tools in the digital age
- Developing your media literacy within the context of systemic power, oppression, and privilege
- Moving from micro to macro: how to utilize storytelling to better understand your organization within the context of emerging issues in the non-profit field
- Implementing digital programming, outreach, and for your unique constituency and funders
- Storytelling Frameworks 101: logistics, best practices, & common themes