Learning Lab: Making the Ask

Leaders in non-profit organizations – board members, executive directors and everyone else – should be comfortable asking for money.  But, too few of them are actively doing it.

In this fast-paced, interactive session, fundraising veterans Christopher Jabin (Dragonfly Advisors) and Charles Katzenmeyer (The Field Museum) will offer a practical framework for identifying and cultivating prospective donors, engaging them in the work of your organization, getting the meeting and finally, … making the ask.

Participants in this session will understand how to:

• Identify prospective donors for a non-profit organization
• Build cultivation efforts that help move distant prospects toward being top prospects
• Request and structure a solicitation meeting
• Make the ask and answer potential objections
• Close a gift and begin donor stewardship

Presenters: Christopher Jabin / Dragonfly Advisors
Charles Katzenmeyer / The Field Museum
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