100 S State St
Chicago, IL 60603
What is public relations? There are many different responses to this question, but arts and culture leaders should be most concerned with managing their organizations’ public image and reputation.
Whether you are connecting with media outlets, community members, or target audiences, a strong public relations plan can help increase your name recognition. By strategically communicating your mission your organization can develop audiences and generate new revenues like never before.
In this Learning Lab, you will learn to:
- Define public relations and understand how it will affect your business;
- Use low cost (and no cost!) public relations tools to increase your brand recognition; and
- Manage your image and reputation to create credibility and expert status
Presenter: Vanessa Abron / Agency Abron Public Relations
Meet the Presenter:
Vanessa Abron is a public relations professional with expertise in securing positive media coverage for brands in national and local media outlets such as Good Morning America, Extra, The Insider, The Huffington Post, The Breakfast Club, the Associated Press, and ABC News to name a few. Some of her past client work includes, but aren’t limited to, Aflac, Illinois Lottery, Chicago 2016, Pringles, Adidas, Salesforce.com, ComEd, American Optometric Association, Mercedes-Benz, Nike, Interscope Records, Def Jam Recording, Virgin Records and Reebok. Vanessa’s experience represents a broad range of public relations initiatives in a variety of industries, making her a valuable asset to any campaign. She accredits her success on her passion for continuously building positive relationships with a broad spectrum of individuals combined with her steadfast commitment to ensuring that the media, community and the client all receive mutually beneficial rewards from any project.