Lab: What Is Public Relations and Why is It Important?

When:
August 21, 2019 @ 6:00 pm – 8:00 pm
2019-08-21T18:00:00-05:00
2019-08-21T20:00:00-05:00
Where:
WeWork State Street
100 S State St
Chicago, IL 60603
USA
Cost:
$65

Photo: Dawn R. Stephens

What is public relations? There are many different responses to this question, but arts and culture leaders should be most concerned with managing their organizations’ public image and reputation.

Whether you are connecting with media outlets, community members, or target audiences, a strong public relations plan can help increase your name recognition. By strategically communicating your mission your organization can build audiences and generate revenue like never before.

In this workshop, you will learn to:

  • Define public relations and understand how it affects your business;
  • Increase your brand recognition by using low cost (and no cost!) public relations tools;
  • Implement strategies to develop target audiences for your organization; and
  • Create credibility by managing your image and reputation.

Presenter: Vanessa Abron / Agency Abron Public Relations

Click here to read Vanessa’s bio. 

Meet the Presenter:

Vanessa Abron is a public relations professional with expertise in securing positive media coverage for brands in national and local media outlets such as Good Morning America, Extra, The Insider, The Huffington Post, The Breakfast Club, the Associated Press, and ABC News to name a few.  Some of her past client work includes, but aren’t limited to, Aflac, Illinois Lottery, Chicago 2016, Pringles, Adidas, Salesforce.com, ComEd, American Optometric Association, Mercedes-Benz, Nike, Interscope Records, Def Jam Recording, Virgin Records and Reebok.  Vanessa’s experience represents a broad range of public relations initiatives in a variety of industries, making her a valuable asset to any campaign. She accredits her success on her passion for continuously building positive relationships with a broad spectrum of individuals combined with her steadfast commitment to ensuring that the media, community and the client all receive mutually beneficial rewards from any project.

2019-08-03T12:53:14-05:00