April 26, 2023 @ 10:00 am – 11:00 am

Learning Lab: Brand Strategy And Storytelling for Arts + Culture Nonprofits 

Brand strategy is no longer optional for the arts.   

Mission statements are aspirational, yet they are not enough – they are not decision-making tools and are rarely unique or memorable. In this session, we will make a case for articulating an organizational purpose that can help you make big and small decisions, create team alignment, make your funders understand why you are unique, and communicate to your audiences what they can expect from you. 

Content Expert: Jennifer Martindale, Marketing and Branding Professional

Jennifer has worked with global brands, innovative nonprofits, and founder-led companies. Her expertise includes consumer goods, multi-unit retail & restaurants, arts & entertainment, automotive, government, and professional sports. She believes brands can use their platform to help shift culture. She worked at Yerba Buena Center for the Arts, Leo Burnett, and Museum of Contemporary Art Chicago, before joining the Chicago Cubs as Senior Vice President of Marketing